Up to four brands at once
Compare franchises side by side
Investment, fee, royalty, unit count, and disclosed revenue in one row each. The same FDD-sourced figures behind every brand page, lined up so the differences are impossible to miss.
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Compare franchises side by side
Pick up to 4 brands. Every number comes from the same FDD-sourced data as the individual pages.
| Metric | ||||
|---|---|---|---|---|
| Total investment | ||||
| Franchise fee | ||||
| Royalty | ||||
| Units operating | ||||
| Avg unit revenue | ||||
Compare the numbers that don't appear in a sales pitch
A recruiter will happily compare their brand's best qualities to a rival's worst. This table doesn't editorialize: it puts the same five disclosed figures next to each other and lets you draw the line. The most useful comparisons are rarely the headline ones. A brand with a lower entry cost but a higher royalty can be the more expensive business over a decade. A brand with a huge disclosed revenue and a shrinking unit count is telling you two things at once, and the second matters more.
Reading a blank cell
Where a brand shows no disclosed revenue, that's not a gap in our data, it's a gap in the franchisor's filing. The brand chose not to publish an Item 19, so there's no figure to compare, and the honest thing is to leave the cell empty rather than borrow a number from somewhere else. Weigh a disclosed figure against a disclosed figure; treat a blank as the franchisor declining to say, and ask why at your discovery day. When you've narrowed it down, the affordability estimator tells you which of your finalists you actually qualify to pursue.